top of page
AMY'S ICE CREAMS
Brand Promo Materials
Role: Art Direction / Design / Illustration / Copywriting
Amy’s ice creams has been doing their part to keep Austin weird and sweet tooths satisfied since the 80’s. Their quirky flavors, creative mix-ins, and eclectic scoop shops have made them a local institution. We embraced their bursting-with-color style and sprinkled local Austin flavor into whimsical illustrations for murals, merch, promo materials, signage, and other highly sensitive ice cream promotional purposes.
We created a Valentine’s campaign for Amy’s specials - “Chocoberry” ice cream, cakes, and chocolate covered strawberries. We introduced energetic Chocoberry sweeties who scamper about on a sugar high. We wanted to embrace all types of love - for moms, significant others, and friends of all ages. They came to life on branded merch, Valentine’s Day cards, and in-store promotional displays.
Holidays in Texas don’t bring a blanket of snow, but a yeti and his friends helped set the mood for this holiday theme. The palette pushed beyond the traditional holiday look with toasty tones and cool colors. This creative appeared on in-store and social assets, and Amy’s Hot Cocoa truck at Austin’s Trail of Lights holiday extravaganza in Zilker Park.
bottom of page