The Consumer Electronics Show is the world's biggest consumer tech tradeshow. Every year, leaders across many industries and tech-curious people turn to CES to see what's on the cutting edge. In 2024, artificial intelligence was center stage.

 

We concepted the "All On" campaign to celebrate not just cool gadgets, but possibility looking toward the future. CES launches innovations with the power to bring people together and change lives. So, the campaign visuals put faces at the forefront (not tech - gasp!) while using AI-generated imagery to create energetic, themed worlds around people at the center of their industry.