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EL BUEN TOROGOZ
Comprehensive Brand Identity / Hospitality Concept
Role: Concept / Art Direction / Design / Illustration / Naming / Tagline / Copywriting / Design / Illustration / Visual & Verbal Branding
We branded a boutique oceanside hotel with an onsite cantina in Playa Metalio, El Salvador. We helped them become a destination for locals on vacation and international travelers seeking outdoor adventure – anyone who wants to
Vive Libremente! (live freely).



















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