PLAYSTATION: GOD OF WAR
Digital Campaign
Role: Concept / Copywriting / Creative Strategy
Partner: Digitas
This franchise is, in a word – epic. Epic story, epic visuals, epic characters. So the launch campaign for God of War 4 had to be, too. It needed to maintain excitement during the year from announcement to launch – with game footage on lockdown.
Thus was born a social story-telling campaign called The Lost Pages of Norse Mythology. The idea was this: there are pages missing from the historical tome of Norse Mythology – pages that integrate the game’s heroes into Norse legend. These “missing stories” were revealed month by month across PlayStation's social channels.
It won awards like Clios and got 944M impressions and nearly 850,000 social mentions. It became the fastest-selling PS4 exclusive title ever. But most importantly, it was a lot of fun.
The Lost Pages Interactive Experience
The Lost Pages website held every new piece as it was released on various social channels.