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REAL PREMIUM HARD SELTZER
Brand Launch Campaign
Role: Campaign Concept / Promotion Ideation / Copywriting / Brand Voice
Strategic Partner: Unfettered
Brand/Package Design by Gold Lunchbox
We were asked to come up with a launch campaign for Real Premium Hard Seltzer. Taking inspiration from the brand name, the "What is Real?" campaign dives into a sea of refreshment-themed existential musings, swirling in bold, trippy colors.
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